ATLANTA – Public relations is a leading indicator of the health of the commercial real estate industry. Developers and owners often slash PR and marketing budgets when they sense a slowdown. On the flipside, they start to ramp up spending when they foresee an upswing on the horizon.
So, based on the recent rise in inquiries we've received at The Wilbert Group and major announcements we've handled, Atlanta, the Southeast and beyond are poised for a grand real estate run.
The past three weeks have been monumentally unprecedented. Wilbert worked with North American Properties to promote and secured media coverage of the opening of NAP's landmark mixed-use project Avalon in Alpharetta. We also hosted an international client in Atlanta seeking to expand a major mixed-use project in the Caribbean. And just this week we helped Crown Holdings announce a $500 million mixed-use development it would like to develop in Roswell. Add to that a request for a proposal to rebrand and reposition one of the Southeast's top development firms, and it's been a hell of a 21-day stretch.
For Avalon's grand opening, Wilbert's Suong Nguyen secured coverage in or on every single major media outlet in the city, including the AJC, which used the term "milestone". Even the intown-focused Creative Loafing ran a column by Conor Sen that prompted an interesting blog war.
At the end of the 21-day stretch, Wilbert spread the word about a proposed ecologically driven mixed-use development proposed for the southeast quadrant of Ga. 400 and Holcolmb Bridge Road in Roswell. The AJC's headline on its front-page story said it all: "$500 Million Project Signals Metro Resurgence."
The Wilbert Group is here and ready to help real estate owners, developers, brokers and financiers join in the renaissance.